Challenge: We just had a name: Sid. And the product: a mattress. The rest was up to us. But the market was already overcrowded with mattress brands with snappy ‘people’ names: Eve, Bruno, Leesa, Simba, Casper. Sid needed to be different.
Execution: We took up a provocative position. We made Sid the rebel and the outsider. It started with a pitch deck sales presentation. It progressed into an optimised ecommerce website; a 12-month social media calendar, a SEO and online advertising plan and full PR schedule.
Outcome: From securing a significant investment through to bespoke ecommerce website, brand consistency coupled with a memorable message made a deep connection with the British public. It ensured that Sid was seen and heard. More importantly, the brand was remembered and it converted.